Create. Train. Implement. Develop.
Built for a rapidly changing world.
At YATA, we are a creative design studio that fuses emerging technologies with design to create stunning visual narratives and high-impact brand moments. Our proprietary augmented reality platform enables us to create immersive installations, interactive artwork, and engaging customer experiences that blur the line between the physical and digital worlds.
Human-Led. Technology for Good.
Human-led creativity powered by thoughtful technology.
We create work that connects people, places, and ideas through human-led creativity powered by thoughtful technology. At our core, we believe in using AI, AR and other tech tools responsibly and for good–designing with intention, care, and respect for both people and our beautiful world.
Meet the founders
Jessica & Julie.
Jessica Freeman
Jessica is a creative leader, artist, and technology enthusiast with nearly two decades of experience building brands and leading creative initiatives. Her career began in graphic design and art-tech before expanding into marketing leadership, creative direction, and managing international teams and projects. She has a masters in Instructional Technology and attended Harvard for Leveraging Multi-Sided Platforms with AI for Business Leaders.
Outside of work, Jessica is happiest creating, whether she's sketching, painting, or shaping clay. That same love of making has naturally evolved into a passion for creative AI, augmented reality, immersive experiences, and the future of digital craftsmanship.
She believes we're living through the most exciting creative revolution in history. The ability to imagine something in the morning and bring it to life by the afternoon using today's tools still feels extraordinary to her. Jessica loves exploring where art, technology, and human creativity intersect, helping organizations embrace the future without losing the heart behind great design.
Julie Flynn
Julie is an entrepreneur, photographer, and CEO at YATA whose career spans fashion, commercial photography, product innovation, and business leadership. With a degree in photography, she trained with some of the world's leading photographers in New York City, working on shoots for Vogue, Gucci, New York Magazine, Anthropologie, Martha Stewart and more. She continued to build a successful photography career in London and Salt Lake City.
Her entrepreneurial spirit led her to design, patent, and manufacture products for eCommerce in Utah. She also owns 27 restaurant businesses throughout Utah and Idaho.
Julie combines her creative background with emerging technology to create immersive augmented reality experiences at the forefront of what's possible. She believes the most meaningful innovation happens when creativity, technology, and human connection come together.
You are the art — meaning
It is said that art carries within itself pieces and echoes of the artist. If art is part artist, then the artist must also be part art.
When a piece of art stays locked away, alone in a dark room, with no one to experience it, no magic happens.
The receiver's felt experience of it is the art. Art is the conduit that connects, inspires, and moves us on both ends, the givers and the receivers. The humans on both sides are what make art magical.
You are the art.